About – The Voice Behind the Velvet

Most people build brands from their head.

This one? She was born from my desire. My heartbreak. My unholy rage.

From the softest ache and the sharpest clarity.

I’m Megan.

The voice behind To Lure & Lead.

And this space? It’s not just a blog. It’s a digital diary. A frequency. A reclamation.

For the woman who’s still healing… still rising… but damn, she’s glowing.

I didn’t start this from success. I started it in the messy middle.

With a nervous system fried by hustle. A heart cracked but not collapsed.

A thousand unfinished business ideas and one whisper that wouldn’t die:

“There has to be a softer way.”

I didn’t crave the hustle of being a CEO. I craved the freedom to follow my fuck yes.

To hop on a plane on a Tuesday. To move at the pace of my pleasure.

To build something that didn't burn me out but brought me home.

So I let her out. The seductress. The strategist. The siren who speaks in ink and builds in essence.

She doesn’t chase, she calls in.

She doesn’t perform, she pulses.

And when she moves? Her world shifts with her.

This isn’t a niche. It’s a mirror. To the version of you who’s still doubting herself… but dreams in silk and seduction.

To the woman who second-guesses her magic, but knows, deep down, she’s dangerous when she’s lit.

My inner feminine? She’s the dark goddess. The shadow siren.

The woman who whispers and the world listens.

Once I let her lead my brand dripped out of me in voice and design.

I’ve always been obsessed with desire.

Dark romance. Dirty whispers. The kind of presence that says, “I don’t have to try… I already am.”

But here’s the truth: Everyone’s feminine is different.

Your power isn’t in becoming like me.

It’s in having the confidence to let your version of her out.

I designed this space in two parts.

The Becoming

Before the business, there was the ache.

The spiraling. The self-help books.

The shadow work and the softening.

I built this brand while I was rebuilding me.

And that’s why this space holds both.

Because you can’t build a feminine business without knowing who you are.

But once you do know?

The business begs to be set free.

The Build

Once you reclaim your power, your time starts to feel too sacred to trade.

That’s when you crave something more:

Income that doesn’t own you.

Strategy that seduces.

A brand that feels like art.

You want passive income that pours from your presence.

A business that blooms from essence—not effort.

That’s what we build here.

This is my red room and I’m not censoring a damn thing.

So read like you weren’t supposed to find it.

Highlight the lines that hurt so good.

Let the siren inside you stretch.

And when you’re ready?

I’ll be right here, in the shadows, in the glow, waiting to welcome you home.

Megan

Ps. Want to learn where I got the nerve to show up as me, truly, unapologetically and with the audacity to say … This is going to work?

Your going to want to click here