How I Swapped from $2k to $30k Months Without More Hustle (or a Huge Following)

Transparency is sexy.

Some of the links in this post are affiliate links, which means I may receive a commission if you choose to purchase through them. I only share what I use, love, and would scream about in a voice note anyway. Overflow only. Never obligation. I am an affiliate for Sheinvention.

I Never Wanted to Build a Brand…

Not really.

I didn’t dream about showing up daily.
I wasn’t craving a huge audience.
I didn’t want to teach, mentor, or become a content machine.
And I definitely didn’t want to be an influencer.

I just wanted a business that felt like freedom.
One that paid me enough to exhale.
To wake up slow.
To have options.
To work from anywhere.
To build wealth quietly.

I didn’t crave the CEO hustle.
I craved location freedom, income overflow, and quiet power.

But all the “right” paths felt so... wrong.

Everyone kept saying the same thing:

  • Pick a niche

  • Post consistently

  • Build a brand

  • Scale a low-ticket product to your first million

And I tried.
Well, no 7 figures over here… yet.

Until I realised:
I was building something I didn’t even want to live inside.

What I Had vs. What I Actually Wanted

What I had:

  • Offers

  • A small but growing audience

  • So much strategy I could barely breathe

What I didn’t have?
Overflow.

It wasn’t that I wasn’t good at what I did.
I just couldn’t figure out how to scale my online business without selling my soul for every sale.

I was hitting $2k months… barely.
But every time I tried to grow, it took more from me than it gave.
More than I was willing to give.

So I stopped trying to grow.
And started building something better.

When Everything Shifted

I didn’t need more content.
I needed more clarity.

Not about what I offer...
But about who I’m here for.

Because here’s the truth no one tells you:

You don’t need 1,000 buyers to hit $30k months.
(Well selling a $22 product? You’d need 1,364 sales.)
You need 10–15 aligned women who are already ready.

The reason they haven’t leapt?

It’s not because your offer isn’t good.
It’s because they don’t see themselves in your message.

Not yet.

But when you stop trying to convert the masses…
And start speaking directly to the woman who’s been silently waiting?

Everything changes.

How I 10x’d My Business Without Doing More

Here’s what I did differently:

  • I stopped creating content for the maybe’s

  • I simplified my funnel to match my energy

  • I focused on resonance, not reach

  • I created a system that sells even when I’m offline

  • I stopped chasing—and started calling in

I didn’t go viral.
I didn’t rebrand.
I didn’t even niche down harder.
Hell, I hardly show up online now.

I didn’t “build a brand.”
I built a system that reflects my power.

It still converts. It still connects.
It just doesn’t need me every single day.

What If It Gets to Be This Simple?

What if scaling your business to $30k months doesn’t require a bigger audience?
What if you don’t need more effort, just better alignment?

What if your next level isn’t about doing more…
It’s about doing the right things for the right women?

As they say in the book 10x Is Easier Than 2x (highly recommend btw):

When you shift focus to the 20% that drives 80% of your results, you stop spinning and you start scaling.

That’s what I did.
And that’s what built a business that actually works for me,
not just because of me.

Want to See How I Did It?

I’m sharing everything in a 7-day email series.

No fluff.
No formulas.
No fake urgency.

Just the real shifts I made to go from $2k to $30k months. Without burning out, building a brand, or becoming a full-time content machine.

You don’t need a bigger following.
You don’t need to go viral.
You don’t even need to be seen more.

Here’s How…

We respect your email privacy

Struggling to make sales in your business?

You may be thinking 10xing is great but how do you 10x 0?

When I was starting out, I tried everything: funnels, emails, content plans… and still, nothing landed.
The moment it all clicked?

Was when I stopped trying to sell like someone else and started selling from my own voice.

She Who Sells is the on-demand workshop that shifted everything for me.

It’s only $22 because every woman deserves to know what it feels like to sell from truth.

If you’re feeling stuck, spinning, or doubting whether you’re even cut out for this...
Start here.

You’re not too late.
You’re not too much.
You’re just one decision away from overflow.


Meg X

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